If you use Google Merchant Center (GMC) to manage your products on Google, you may need your account ID to link it with other Google services, such as Google Ads or Google Analytics. In this short guide, we will show you where to find this number.
1. Log in to Google Merchant Center
To find your GMC account ID, first log in to your account at Google Merchant Center.
2. Check the ID in the main panel
Once logged in, your account ID is displayed in the upper right corner of the screen. This is a unique number assigned to your Merchant Center account, usually consisting of 10-15 digits.
3. Where to use your GMC account ID?
This number may be required in various situations, such as:
- Connecting Google Merchant Center with Google Ads to create product campaigns.
- Integrating with analytical tools, such as Google Analytics.
- Granting account access to other users or marketing agencies.
- Transferring a Merchant account to a CSS service like Sellie CSS.
4. Difference Between Google Merchant Center and Google Ads Account IDs
It is important to note that the Google Merchant Center account ID is different from the Google Ads account ID. These are two separate identifiers, but they are often confused.
The Google Ads ID always consists of 10 digits and is usually formatted with hyphens as XXX-XXX-XXXX, whereas the Google Merchant Center ID can range from 10 to 15 digits and is typically written without hyphens.
The Google Ads ID is used to manage ads and campaigns, while the Merchant Center ID is used to manage the product catalog.
Summary
The Google Merchant Center account ID is easy to find and essential for integration with other Google services. You can check it in the upper right corner of the panel. It is important to know this ID, especially if you manage advertising campaigns and work with a marketing agency. Remember that the GMC ID and the Google Ads ID are two different identifiers and should not be confused.
